"The University of Louisville men’s basketball program has led the NCAA in revenues for the last five years and has ranked in the top five in attendance for the last 21 seasons—all while playing in tradition-rich but aging Freedom Hall, its 18,665-seat home since 1956. The new, $238 million Louisville Downtown Arena, scheduled to open in November 2010, will accommodate more than 22,000 fans for basketball and provide the revenue-generating amenities, luxury suites and premium seating that are missing in the Cardinals’ current facility. Situated prominently on the banks of the Ohio River in historic downtown Louisville, the arena also is an iconic architectural landmark and a catalyst for new economic development..."