'Event venues have undergone a significant transformation in recent years. Owners have added luxury suites, sophisticated promotions, upscale restaurants, private clubs and unique season ticket packages. But more than ever, parking at an event venue has emerged as a major differentiator for teams vying for their share of corporate entertainment dollars.

Venue managers realize that the patron’s first and last impressions of a stadium or arena are the parking facilities. Historically, that impression has generally not been a positive one. While managers have greatly improved the patron experience inside the venue, the way patrons’ park today is much the same as it was when hot dogs were the only menu item and players got paid less than the gross national product of most small countries.

Thanks to emerging parking technologies, however, this is about to change. Technology-enabled “Smart Parking Facilities” can help venue managers increase parking throughput, improve cash controls, reduce labor costs, and provide a higher level of patron satisfaction...'