Overview
Walter P Moore National Sports Market Leader Bart Miller explains how the Houston Astros are reinventing the outfield at Minute Maid Park.
“While Major League ballparks remain iconic landmarks that capture our imagination, the traditional ballpark experience is changing. Fans are no longer static observers — they are actively sampling alternative vantage points, socialising with friends, and staying connected with the outside world.
For the next generation of fans, the ultimate game day experience is about social connection, and the challenge of sports franchises and venue designers is to constantly re-invent that experience to provide a connection to the event that cannot be matched at home.” MOORE...
Originally published in the 1st quarter 2018 issue of PanStadia & Arena Management. View current issue here.
