International Motorsports Center


International Speedway Corporation Design and Development


Size: 190,000 SF

Architect: Gensler

Feature: LEED Gold

International Motorsports Center

Daytona Beach

After more than 25 years, the International Motor Sports Association (IMSA) returns home to Daytona, Florida. The International Motorsports Center serves as the world headquarters for IMSA, NASCAR and the International Speedway Corporation (ISC). ISC is a leading promoter of motorsports activities, promoting more than 100 racing events annually, as well as numerous other motorsports-related activities. ISC also owns and/or operates 13 of the nation's major motorsports entertainment facilities.

This 8-story office complex is located directly across from Daytona International Speedway and is the focal point of a larger mixed use entertainment destination – Daytona Rising. The geometric shape of the building is reflective of an oval track turn, and the featured rooftop cantilever eyebrow further mimics the racing motif.