International Motorsports Center building, including the landscaping

International Motorsports Center

Innovative design infuses racing theme for motorsports headquarters

Project Facts

Location Daytona Beach, Florida
Owner International Speedway Corporation
Size 184,500 SF
Cost $32.5 million
Status Completed 2009
Certifications LEED Gold

Overview

A focal point in Daytona, the International Motorsports Center is a LEED Gold-certified world headquarters for IMSA, NASCAR, and the International Speedway Corporation (ISC). This 8-story office complex integrates the appearance of motion through every element of its design—a geometric shape reflective of an oval track turn, columns representing the rhythm of lights, and the featured rooftop awning serving as an aerodynamic spoiler. 

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About the project

The International Motorsports Center is the world headquarters for IMSA, NASCAR, and the International Speedway Corporation (ISC). ISC is a leading promoter of motorsports activities, promoting over 100 racing events annually and numerous other motorsports-related activities. ISC owns and/or operates 13 of the nation’s major motorsports entertainment facilities.

This 8-story office complex is directly across from Daytona International Speedway and is the focal point of a more extensive mixed-use entertainment destination—Daytona Rising. The geometric shape of the building is reflective of an oval track turn, and the featured rooftop cantilever eyebrow further mimics the racing motif.